Online grocery shopping is a relatively new way for shoppers to buy their groceries, but is quickly gaining momentum. This is true especially in the US where adoption is expected to increase from 8% to 26% for Fresh Foods and 16% to 28% for Packaged Foods in 2016 alone*.
Why Should I Try Online Grocery Shopping?
Consider how it will benefit YOU
- Get same day delivery - it's convenient + fits your schedule
- Save money with coupons ▼ - With more and more consumers making the switch to online grocery shopping, stores and online grocery shopping services, like Instacart, are starting to offer exclusive coupons and savings for their online shoppers. In addition to this, you are more likely to stay on budget as it's easier to stick to your list without in-store distractions and if you choose to have your order delivered to you, there is no need to go to the grocery store, saving you money on gas. ▲
- Save time ▼ - All the shopping is done online and when you place your order you have a couple different pick-up/ delivery options. Both of which are done without you stepping foot inside a grocery store, leaving you with more time for work, family & friends or leisure activities.
Store Pick-up - Choose curb-side pick-up and schedule a time that works for you. Upon arriving, your groceries are loaded into your car and you are quickly on your way.
Delivery - Choose to have the groceries delivered to you at a specified location and time. ▲
- Build and save your list online and on the go ▼ - You can build out your online grocery list over the course of the week, where it's saved until you place your order. And most sites will save your past orders, making it easy to reorder items and make adjustments. ▲
- Save your peace of mind ▼ - Online grocery shopping is far less stressful than grocery shopping at your local store during peak hours when everyone else is there. ▲
- "I can't handpick my perishables" ▼ - Buying fresh produce & meats may be an initial challenge since you are unable to see the quality of the items before you buy it. However, most stores and services allow you to add notes to specify ripeness and/or preference. ▲
- "I can't get home delivery where I live" ▼ - While the footprint of online grocery shopping expands, the locations eligible for home delivery may still be limited. Before completely ruling out online grocery shopping, check to see if the store or service with deliver to your work instead. Or choose a store or service that offers store pick-up and just drop in on your way home from work. ▲
- "It's more expensive than shopping in-store" ▼ - Depending on the store or service you choose to shop with, there may be additional costs for delivery and use. However, not all stores or services charge a delivery or use fee, just shop around to find the best fit for you. And lets not forget to consider all the areas where you ARE saving – online exclusive deals & coupons, gas, extra items you'd throw in your cart in-store, peace of mind and more. ▲